Jet Lag Alarm Clock

Jet Lag Alarm Clock
Great looking device and wonderful interface but I wonder in an age when everyone carries a mobile phone, with alarm, who would want to carry another device in their luggage?

Designed by Sam Hecht and his co-patriots at industrial facility in the UK, the jet lag alarm clock is a re-interpretation of the good old travel alarm clock. A transcontinental project, the jet lag is produced by IDEA international in Japan. The overall idea was to produce a travel alarm clock where an instruction booklet would be unnecessary. The clock features a lock button to prevent settings from changing in flight, display illumination, and a novel combined alarm/snooze/speaker button- so you can direct your swat to where the sound emanates.

Jet Lag Alarm Clock By Sam Hecht